Two Marketing Conference Takeaways for Banking

Kiosk & Display is not a bank or a credit union, but many of our customers are. As an interactive digital signage agency we go to all the top national marketing conferences like CUNA, The Financial Brand, and the ABA as a vendor — and we listen.

Here are two 2017 banking conference ideas worth sharing:

Reward Staff Behavior

1) “If you aren’t rewarding your staff for on-brand behaviors, they won’t care.”

— Shelly Loftin from Bear State Bank, speaking at The Financial Brand Forum: Rewarding Employees to Build an Internal Branded Culture Session.

Key Takeaway: You need to recognize and reward staff with what matters to them, like: being connected, having a voice, doing meaningful work and being valued.

The ROI of Team Member Engagement is impressive.

  • 65% improvement in Employee Retention
  • 21% higher productivity
  • 10% higher customer satisfaction ratings
  • 22% lower absenteeism

Source: “State of the American Workplace” Gallop, 2013

Shelly will be speaking again about real-world merger challenges at the ABA Bank Marketing Conference September 24-26 in New Orleans. Don’t miss it.

As a digital signage agency Kiosk & Display is encouraging customers to use existing digital signage before branches open and after they close to communicate goals, and recognize on-brand behaviors and achievements for individuals and teams. Whenever possible we look to securely connect available information so approved content just flows to screen.
Texting for Service

2. “Texting for […] service is a brilliant idea whose time has come. Today’s customer has a very simple mantra for businesses they deal with: I want what I want, when I want it, how I want it. In our age of instant gratification, reducing the response time from wish to fulfillment is key.”

— Professor Chekitan Dev, a hotel expert at Cornell University and author of Hospitality Branding, from CUNA Session: Five Things You Can Do To Make Your FI Better.

Key Takeaway: Asking a customer questions via text opens a world of instant opportunity to connect a rep, book an appointment or deliver instant delight.

We think text marketing for financial institutions is a fantastic idea hampered only by the operational challenges to connect staff — and we have ideas to help. Kiosk & Display has been working for over a year to bring together the right technology offerings for SMS texting and we are already solving pain points today for customers like Machias Savings Bank with live text polling, concert code text delivery, pre-qualifying customers and connecting customers to services or reps via text.

Did you find these conference nuggets helpful? Stay tuned for more from these conferences or have them delivered directly to your inbox by sending us your email. See us next at the ABA Bank Marketing Conference September 24-26 in New Orleans.

 

SharonSharon Klocek-Ibbotson is the Creative Services Director of Kiosk & Display and a graduate of the ABA School of Bank Marketing. Sharon focuses on interactive digital signage content strategies, services and product development for her group which is based in our Rochester, NY office with a team of designers, programmers and developers.

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