Featured Monster Entries

Engage Your Marketing Heroes

Monster Thrill Photo Contest
A lot can happen when you engage your marketing heroes.
At the ABA Bank Marketing Conference in New Orleans, we asked for monster photos.
We got monster fun.
How We Did It
It all started with a Monster kiss.
Heather: Kiosk&Display thanks for the monster love!
Heather: LA Bankers do anything for a prize! 😉
K&D: Oh my!
Sock Monster Entry
Transformed into a sock Monster.
Amanda: Mr. Monster is ready for sessions tomorrow. No sweater so a sock will have to do. #brrrr #digital #signage #make #great #content #whofrozetoday
K&D: Looks very Chill to me!
New Orleans Music Entry
Then discovered the New Orleans music scene.
Elizabeth: Now THIS is a thrill.
K&D: LOL! Love it. Good thing we have an
independent judge! Thx Trisina at First Community
Bank for judging.
Mardi Gras Beads Entry
Got some beads.
Juliana: Thrill monsters
K&D: Yes!!!!!!!!! Beads Thrill! Two for one monsters!
Drinking Monster Entry
Started drinking out.
Elizabeth: And a chill
K&D: That’s a 4 olive Chill! Nice work!
Drinking In Monster Entry
Finished drinking in.
Rhea: This monster is “mashed”... Thank you Kiosk and Display! The monsters are adorable and the strawberries were delish!
K&D: That is one happy relaxed monster. Mmmm. Red wine. Nice job Rhea!
Trouble getting up monster entry
Had trouble getting up in the morning.
Jill: Moooommmm, just 5 more minutes please! Tired monster.
K&D: *snuffles and snores*
Munchy Monster Entry
Had the munchies.
Suzanne: My cute little monster friend was hungry last night and got into my French Fries! #kiosk&display.
K&D: Nom nom nom!
Pool Monster Entry
Wanted to go to the pool.
Jill: Monster was admiring the pool this morning and thinking of a swim later.
K&D: Monster tried to remember if he packed his swim trunks. 😳
Or build a tree house.

Susan: Monster in a tree.
K&D: Tree monster fun, I missed you! *builds a monster tree house*
Decided to work.

Juliana: The monster enjoying the ABA session.
K&D: Throw Down! ABA Marketing Session Monster Thrills!
Monster and Friends Entry
Until he was influenced by some friends.

Jill: Monster made some new friends today.
K&D: Voooooooodooo friends! LOL. Love it.
Other Mentors Monster Entry
Played with some other vendors.

Crystal: #Kadince
K&D: Ahhh... this monster knows how to track marketing compliance and community hours with Kadince! *heart flutters over cute koala*
Went to Cafe Du Monde.

Joette: We had to make a trip to Cafe Du Monde to use our gift cards! Thank you #ababankmktg
K&D: Slurrrrrrrrrrrp! Ahhhhhh. *burp* Excuse me. 😳
Conference Badge Monster Entry
Got his own conference badge.

Skyla: Bank N. Stein really enjoyed the #ABABankMktg Video Awards!
K&D: He LOVES his videos! Awesome!
Did some networking.

Skyla: Bank N. Stein has now had a chance to network, check out all the wonderful vendors in the Marketplace, and meet some of the hotel staff when getting a replacement room key! Mr. Stein is loving the #ABABankMktg Conference.
Hitched a ride into town.

Joette: He almost fits in my purse. 😂 #alongfortheride #aba #nola
K&D: He likes it in there. *snuggles and giggles*
Ghost Tour Monster Entry
Did a ghost tour.

Alexandra: This little #contentmonster attacked me during the #thrilling and #chilling NOLA Haunted History Tour!! 🤡
K&D: You did read the liability and disclosure clause - right? 😅
Alexandra: Haha, nope! 🤣
Started to party.

Joette: It doesn’t get much scarier than that... 👹 #nola
K&D: Wanted for hire. Haunted History Tours - NOLA.
Still Partying Monster Entry
... and party.

Joette: A little friendly competition @Jill Reddecliff Whoop whoop!!
K&D: Open air monsters *they are secretly eating your food*
Jumping Monster Entry
... and oh nooooo!

Joette: “Nooooooo! Don’t do it Jack!” #illneverletgo
K&D: Save me! Save me! Mr. Monster!!!!!!
The monsters wanted to party more…

Joette: Jack needs another drink... #nola
K&D: Yea! *delivers a bottle of water*
Tucked In Monster Entry
Instead they were tucked into bed.

Julia: Relaxing listening to music after an amazing day learning...
K&D: Awwwwwwwww.... soooooooo cute! Listening to music together. *heart melts*
Dog and Monster Entry
Then home to play with a furry friend.

Jill: Had to share. My pup’s new best friend.
K&D: Awwwww! So cute! You just made a monster very happy.
Puppy Love Monster Entry
... or two.

K&D: Awwwww! Happy Monster. 😀 💖

This is what happens when you engage your marketing heroes with a photo contest.

As a content creator and brand champion for our digital signage customers, Kiosk & Display is often asked how in-house marketing teams can do more with less. To this we ask, “Have you engaged your Marketing Heroes?”

You know them. They make you smile, laugh or even get misty when you don’t expect it. You follow or “see them first” on social media. They are the talented, the trusted, or the inspiring people (pets and characters) who interact with you, and likely your brand. They are genuine: people, followers, customers and front line staff that can artfully play the line between expected behavior, honest answers, and too much information. And the best part is? They are looking for a creative outlet. Why not give them yours?

Monster Contest Winners

Monster Photo Contest Runner-Up Winners Rhea Tarin (center) “Monster Bed & Beverage,” Joette Barr (left) “Monster On The Edge” with Christy Whittaker at the New Orleans ABA Bank Marketing Conference.

Now don’t be all crazy and think we are suggesting you open your media outlets and digital signage to display the wild west of public opinion. That should send a cold shiver down all our spines. Your Marketing Heroes work best when they have clear but simple directions for their creativity. We are also not suggesting that managing and monitoring Marketing Heroes requires no effort. It does. But it is doable, and with a little structure, guidance and monitoring you can get some wonderful marketing moments.

Content MonsterFor example, Kiosk & Display goes to lots of conferences. One of our favorites is the American Bankers Association Bank Marketing Conference. This year we used the Marketing Heroes idea to bring our company, brand and booth giveaways to the top of the social stream in the conference app on a budget.

Getting the word out about our Content Monster giveaway in our booth at the ABA Marketing Conference was important to raise awareness that our interactive digital signage company also does awesome content creation. We use an adorable cartoon monster created by Greg, our head artist and animator, to illustrate the point that digital screens are like content monsters – they always need to be fed.

The challenge was, as always, how to engage people in conversation, give away your marketing trinkets and qualify them as prospective clients for your product or services.

Monster Contest Winners with Jon VanderMeer

Monster Photo Contest Winners Skyla Chad “Bank N Stein” (left) and Julia Schreifels “Listening Together”, CSMS (right) at the New Orleans ABA Bank Marketing Conference with Kiosk & Display, President, Jon VanderMeer.

Monster Contest Runner Up

Monster Photo Contest Runner-Up Winner Amanda Phebus “Sock Monster”  at the New Orleans ABA Bank Marketing Conference.

Here is how we did it:

  • To help engage our conference Marketing Heroes, we decided to create a photo contest in the conference app. We kept it simple. Take a picture of our Content Monster giveaway having a Thrill (out on the town, seeing the local sights) or Chill (relaxing in-room, in the pool) kind of moment and post it in the conference app. Best Chill or Thrill Moment wins $100.
  • To ensure things kept on the right track, without quoting the rules every time we posted, we let it be known that the contest would be judged by one of their peers. This also helped to legitimize the contest and keep the process transparent. Everyone knew they had a chance to be the winner vs. a vendor’s pick of a best sales prospect.
  • While our cartoon Content Monster is adorable, the cost to make him into a 3D giveaway, complete with logo, was not in this year’s budget. So we used inexpensive but fun, fairly indestructible rubber squirt ball monsters for our giveaway.

 

More Contest Images

 

Instead of creating just one ad to post in the conference app, we followed the Geico Insurance method of advertising and created eight of them, all tied to the hotel or the local conference venue (New Orleans). The thinking here is not everyone will like your singular ad, but if you create a series of unique ads you will be more likely to please a larger number of small groups that total more than a single ad can reach.

  • Chocolate Dipped Strawberry IncentiveTo appeal to a wider range of personalties we gave away two $100 prizes, one for photos that were “Chill” and one for a photo that was “Thrill.” Our ads illustrated both photo styles.
  • To get momentum with our contest, booth traffic, brand awareness we also:
    • Wore branded T-shirts with “Feed your Monster,” on the back.
    • Posted our eight contest ads in-app at regular intervals.
    • Posted local area trivia in-app with our Content Monster dressed in related outfits.
    • Posted announcements in-app about our monster-sized chocolate dipped strawberries.
    • Walked around with strawberries and Monsters encouraging people to post photos with the Monster in the conference app for a chance to win $100.
    • We monitored the app’s social stream very closely and worked to comment on every posted image as it appeared – which notified the posting author.
    • We got people engaged early so the campaign had time to grow.
  • We did not rely on booth traffic to get our Monsters out there. We walked around the show floor and found receptive attendees interested in our chocolate dipped strawberries. While they munched we got them excited about our photo contest and educated them about our “feed your content monster (digital signage)” tie-in.
  • We attended the conference as much as possible. Most sales-focused vendors at shows are only present for their assigned booth time and entertaining customers. We gained extra exposure by sending some of our team out to participate in conference sessions, events and the social app.
  • We used our ads to tie into current conference events in the social app stream. For example if a speaker was talking about bacon we ran our ad with text about bacon.

Here is what happened:

  • Monster Action ShotOur first image came from someone who stopped by our booth and immediately posted an image from the show floor kissing our little Monster giveaway.
  • We targeted two days for the contest and got over 30+ entries posted in the social app.
  • Our Marketing Heroes had fun with it. Lots of it.
  • People kissing monsters
  • Monsters hiding in purses, trees and tucked in bed
  • Monsters enjoying treats and beverages of all kinds
  • Monsters chilling with other pint-sized friends
  • Monsters overlooking pools and local sites
  • Monsters enjoying the conference sessions
  • Monsters partying – a lot – with their people

We even had a Content Monster who became a conference personality complete with conference badge and event stories.

  • Most of our posts came after sessions were done the day. We had a fair number of edgy moments that required humorous banter to steer back to center.
  • The best moment came when two of the participants took their Monsters home and posted final conference pics of Monsters with their dogs.

 

Monsters With Dogs

 


 

Did you find this article helpful? Have other thoughts? Reach out through via Twitter, Facebook or LinkedIn.  We love to hear from you.

 


 

 

SharonSharon Klocek-Ibbotson is the Creative Services Director of Kiosk & Display and a graduate of the ABA School of Bank Marketing. Sharon focuses on interactive digital signage content strategies, services and product development for her group which is based in our Rochester, NY office with a team of designers, programmers and developers. 

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