In part two of our special four-part blog series, we have combined our own website content, blogs, and research with that of the current national trends, data, and information to proudly present to our readers All You Need to Know About 2018 Digital Signage.
Part Two: Our Most Frequently Asked Questions
At Kiosk & Display, we are the type of people that shady sales guys dread. And hopefully, you are too. Why? Because we ask questions until the answers satisfy our peace of mind and integrity. We research, we follow up, and we expect transparency and honesty in all aspects of business and life.
And we expect nothing less for or customers. We expect questions and we are ready to provide answers – all of them. Of course, some of you aren’t interested in the nitty-gritty technological details, but in case you are, we are ready. Want help with your project while you oversee every step? No problem. Want to do your own research and offer suggestions? Yes, please! Want to know as much as you can so that your hard-earned dollars go towards one of the best ROIs in marketing? Keep reading!
Here are just a few of the most common questions we are asked and the answers our consumers will be delighted to know.
We are an unusual business in a small space.
Do you have anything that would work for us?
Absolutely! The incredible versatility of digital signage is that it can be customized for any business or space. Because we are dedicated to all aspects of digital signage, you don’t have to worry about making sure that this software is compatible with that hardware or that company is affordable but this maintenance package is not. We are your one-stop shop. And, if you think about it, we are an unusual business as well! What better solution to an unusual business searching for the perfect fit than another unusual business? We know the complications of trying to find someone who can adapt to your business culture. When you work with a digital signage provider (like us) that isn’t trying to sell you cookie-cutter programs, you get non-traditional, limitless solutions.
Just recently, we implemented digital signage and engagement stations for State Employee Credit Union (SECU) with unique needs. Like many of you, they had a business opportunity in a tiny location where space was at a premium, yet they still wanted a branded digital content display and interactive kiosks. Kiosk & Display provided signage and kiosk solutions to create an information center that fit the small space available at Towson University. The center is self-service capable and has limited attended hours. It is the smallest branch in the SECU footprint.
We are on a budget, but know that we need this.
Can we afford you?
Yes. We will always have the heart of the small business owner in our philosophy and mindset. While we insist on the best and most effective software and hardware, we also managed to find some of the most affordable options in business technology. We start with your budget, not ours. And we work toward providing the pacing and the plan that works best for you financially.
And according to “What’s Driving The Digital Signage Market Trends?”, the digital signage market size was “more than $14.9 billion for 2015” and these increases in production have led to a “…considerable decline in cost and are predicted to positively affect digital signage market trends and pricing.”
If we invest in this process now, what can we expect in the future?
Currently, the majority of industry is segmented into retail applications (including financial institutions, employee communications, and small office spaces) and health care applications (also including employee communications for the health care industry). Retail applications accounted for more than 39.9 percent of industry share during 2015 and is expected to lead the industry in future.
At the end of 2016, the health care segment was predicted to bring record-breaking increases in industry growth.
Wondering why? Interestingly enough, “strict rules in pharmaceutical marketing has led to the elimination of old and conventional business practices like distributing of notepads and branded pens to medical practitioners.” As a result, this has “boosted the use of 3D digital signage technology as an alternative tool of marketing.”
Technologies will be smarter
“…Very soon, when you arrive at work or at a business, your digital signage will greet you by name and immediately offer up tips, advice, and the best suggestions for your unique particular experience in that moment.”
As “Five Digital Signage Future Trends Set To Change The Market” reminds us, our digital signage system is made to grow and adapt to the current exciting changes in smarter technology. With “the new and advanced algorithms,” the systems will adapt and bring “…better performance”. This “…analysis of products, services, solutions will be accelerated,” thus bringing a more satisfied customer experience.
The key trends we are the most excited about in the near future are more recognition and personalization. While “…the recognition process is more complicated, as it comprises the operation of numerous sensors, cameras, devices and applications, the results of recognition mostly depend on the personal data, therefore, the accuracy is related to the accuracy of personalization.”
Very soon, when you arrive at work or at a business, your digital signage will greet you by name and immediately offer up tips, advice, and the best suggestions for your unique particular experience in that moment. Using digital signage can only increase the efficiency of a business experience. Suddenly, the display can become your personal assistant in your business and personal environment.
To understand the various trends at play within digital signage, Five Digital Signage Trends Driving Customer Experience Innovation reminds us that “…digital signage as it was narrowly defined just a few short years ago is giving way to a much more immersive experience.“ It is no longer about holding one’s attention for a brief second, “…it’s about engaging people once you have their attention — and that includes longtail engagement that continues subsequent to the customer leaving an establishment.” By “…embracing the latest technology and using digital displays to entertain, inform and engage their patrons,” our world benefits.
I am READY, but my business partner is “old school”.
How can we convince him?
Digital Signage Today recognizes the problems associated with that one partner who balks at these ideas in“Five Ways To Tackle Technophobe Objections To Digital Signage.”
The typical dismissive comments are:
- “Digital signage is too expensive.”
- “It doesn’t look good.”
- “It won’t make me money.”
- “it won’t work for me.”
According to this article, one of more unusual tactics is to simply take digital signage out of the equation. In other words, remind them of the recent technological advances that were once considered newfangled and unnecessary but are now commonplace or even essential.
There are hundreds of examples you can use to highlight how technology has transformed the thinking of the technophobe. Hybrid cars, wifi, smartphones, emails, and even computers were all once the enemy, but even the most hardcore technophobe is probably using one or all of these technological advances to make their lives easier.
The article also aptly notes that removing fear of the unknown (how to install, use and not be a time drain) is key to technophobe adoption. Demonstrating the ease of use of a system, solutions to make installation easy and the use of a digital signage technology champion within your organization are all perfect ways to overcome objections.
We just don’t have the manpower to invest in this concept.
Is there a way to make this work without staffing?
Absolutely! In fact in “Five Digital Signage Future Trends Set To Change The Market,” the most significant message of the article is the value of “…digital signage instead of staff.”
According to trends, communication can be effectively relayed via display and “excluding any human-to-human contact.” Through technological innovations integrating both intelligent data and the use of on-screen person-to-live interactions the human-like connection remains and the efficiency increases. Currently, many digital and retail services bring checking to you without the need for employees, banking without the need of assistance, and price checks available in an instant, without having to look to someone for help. And, as our friends at Digital Signage Today remind us, “Kiosks are popping up in all sorts of locations — shopping malls, outdoor venues, festivals, transportation hubs, tourist attractions” and the list goes on. Retail kiosks are nothing new, but the incorporation of digital signage is a game-changer. Most Kiosks don’t need to be staffed; a standard 110 volt outlet and wi-fi are all that’s needed if the business data that drive efficiency is available and not already available via mobile to the target audience.
In these new-breed, data-driven kiosks, “the signage acts as a virtual salesperson. Using touchscreen interactivity, customers can educate themselves about the products being sold and make purchasing decisions on the spot.”
We want proof that this works.
How can you provide data to back up your – claims?
In the past, marketers could only gather data about how many people passed by a digital sign. The problem with this method is that many people pass by a digital sign without looking at it.
Today Kiosk & Display uses Anonymous Video Analytics (AVA), a strategy for gathering metrics about digital merchandising audience engagement that brings our clients the data that not only provides answers to your questions about the consumer, it brings proof that this process is working effectively.
Anonymous video analytics uses embedded camera sensors and a program for analyzing mathematical algorithms to detect a passing face that turns towards the sign. Unlike facial recognition software, AVA does not match a particular face to a face in a database. (This is what makes it anonymous.) Instead, AVA relies on a technique known as pattern detection. The AVA program consults a database of pixel patterns to determine when something in front of the sign is a human face looking in the right direction. In very simple terms, the program looks for patterns such as dark pixels where eyes should be and lighter pixels where cheeks should be.
Once the AVA program has determined that the pixel patterns are of a human face, the program can record how long the face looked at the sign. It may also categorize the face according to demographic groups, such as gender, age and mood.
As Improving the Kiosk Experiment with Analytics notes that in order “to obtain maximum benefits and quick return on investments for kiosk deployers, it is important to know what works and what doesn’t.” The odds for a successful kiosk deployment can significantly increase through the smart use of analytics. Analytics is the one key factor which leads to action and can manage and harness the tangible data from kiosk deployment.
Kiosk & Display understands metrics and the need for ROI measurement. We’ve been at the forefront of this analytic movement and cannot wait to share the data that we have about your particular needs and industry with you.
Our goal is to have all of the answers for you. Every question, every suggestion, every desire to understand and appreciate our passion for educating and promoting businesses and information through digital signage is welcomed at Kiosk & Display.
Schedule a meeting with us today and ask your questions.