Motion Graphic Designer Alexander Galanty produced a series of map and pin animations for Constitution Bank’s digital screens, pinning the location of each bank branch.

Animated in After Effects, we wanted to ensure that we created something visually consistent with their branding, graphically simple but playful, with the bank’s bright coloring and eye-catching pins and branch tags. The biggest challenge was adjusting the timing to allow for more focus on one location, without letting the other pins distract from the location in focus. The process took about seven hours, between researching the branches for accurate mapping, testing different versions, and producing custom versions for each location.

Ultimately, Constitution Bank was happy with the final results, from how the animation fit their branding to the zoom-in effect for each location.

Thank you for learning more about this merchandising media of the month!