Market Force Information has released a new retail banking study that has the industry taking notice about the state of branching in the future. Findings from the study show that despite growth in digital banking, most Americans still regularly visit their primary banks to interact with tellers and advisors, and also frequently contact their banks’ call centers.

Consistent with other recent studies, the research found that consumers continue to visit their primary banks regularly despite increasingly using online and mobile banking.

Our friends at The Financial Brand have summarized the study and present key observations in a great article found here on their website.