Frequently Asked Questions

Digital signage is extremely effective because it allows you to display one message to your audience at a time. By making your message visual, your target audience is more likely to remember it.

Digital signage is used in lobbies, waiting rooms, manufacturing areas, and for employee-facing signage in break rooms. Digital signage messaging complements and reinforces your other communication and marketing channels.

LED signs increase business by making customers aware of special offers, upcoming events, loyalty programs; featuring employee or customer profiles; showcasing community involvement; and anything else you’d like to share publicly.

Signs are meant to inform, advertise, and provide direction. That is why digital signs are a good solution for most businesses. Digital signage can be used for wayfinding, to promote events, welcome guests and advertise specials.

Digital signage can be used in nearly any industry to display individual pieces of content in a loop.  One unique feature of digital signage is that specific content can be customized to one individual location or a subset of locations within the digital signage network, making it efficient to target audiences by location.

Digital signage is used in airports, hotels, office buildings, train stations, banks, restaurants, fitness centers, manufacturing plants, healthcare facilities, waiting rooms, schools and universities, and retail stores.

Digital signage is an ideal way to make customers aware of your product or service. You can easily explain product features, how to use your product, limited-time-only specials, and new products coming soon.

Wayfinding signs are intended to provide direction or help someone find their way. They help people navigate a large building, public space, or campus.

Digital signage is an easy way to share information with visitors, customers, and employees. Digital signage is easy to use because you can update screens across your digital signage network simultaneously from one location. You can also display different messages at different locations.

Digital signage is essential to businesses in three ways:

Financially – saves on printing distribution.

Agilely – faster updates as market or safety needs arise.

Relevancy – connection to digital tools, live data, and social networks in physical locations. 

While safety signage is essential to provide relevant safety messages in the physical location, digital signage on-location in break rooms and transition areas can communicate production goals, real-time results, compliance, and support employees’ general health. When companies communicate these critical points to employees effectively, peak fiscal performance follows.

Four types of safety messages are Safe Days, Accident Reports, Goal Targets/Results, and Health & Safety.

The top three advantages of digital signage are:

It is cheaper than printing.

It is faster to update messages. 

It provides global consistency while allowing for localized content. 

A signage plan includes a schedule for the upkeep of the digital signage content, and monitoring by a support team. 

To use digital signage on a TV, you need a player (computer) to display your video message on your TV. Include audio if it fits your purpose and your audience’s need. Connect your player via an HDMI cord. Older TVs may need a VGA connection and a separate audio cable. 

You can create digital signage using a TV and a player (computer). Most player software allows you to load existing pictures or video and may have a way to create messages in a formatted layout and style. Keep in mind that the challenge is not creating digital messages but keeping them updated and relevant to your audience. At Kiosk and Display, we offer content subscriptions for every budget size to ensure your content is always updated. 

Content can be created by any digital image, video, or presentation creation software on a computer. Some signage systems allow you to create animated graphic messages in a set formatted layout and style. At Kiosk and Display, we create custom message templates called quick-change messages to match our customer’s brand and communication style. 

You can put anything you want on a digital sign, from images to movies to live data and social media streams. At Kiosk and Display, we can even make screens interactive with live SMS text-based polling on screen. 

Communicating clearly with digital signage requires an investment in screens, media devices, installation, ongoing content development and technical support. These components can be provided by your in-house team or outsourced to a full-service partner. Initial costs can be $1,000-$2,000 per screen, ongoing subscription and support costs can be $130-$195 per screen, and ongoing content costs can be $0-80 per screen. An allowance for your project can be easily estimated up-front.

Monitors require a computer signal. Televisions can display a computer signal and also have a built-in tuner to receive over the air signals. Monitors come in two grades, residential and commercial. Residential TV screens are available at BestBuy, Costco, Wal-Mart, and other retailers. Residential screens are not warranted for use in commercial applications. Commercial screens available in two grades: 16-hour daily use and 24-hour daily use. Prices are commensurate. An experienced digital signage partner can assist you choosing which screens make the most sense for your application.

Digital signage systems come in two varieties. The first is an un-networked video source, such as a jump drive or small computer running PowerPoint or other presentation application. The second is a networked video source, or media player, which allows for live feeds, remote updates and monitoring.

Digital signage can be encoded to present live television. When your project requires a screen running live TV full-screen and not zoned content, we recommend keeping things simple and just connecting a cable box to your screen and saving ongoing cost and hassle.

Digital signage has capabilities like no other media and provides clear (unmissable) employee and customer communication.

Digital signage works by applying a video signal to a large screen with the goal of clear, easy to understand visual messaging. Content development is an ongoing consideration that must be delivered by internal resources or a digital signage partner.

Digital signage requires a screen, video source, content development, electricity, and ongoing monitoring and maintenance. All items have a cost internally or through a digital signage partner.

A digital signage player is a screen media source that can be networked or un-networked. This source provides a video signal to a screen with the goal of communicating with an audience.

To succeed with digital signage, you need to design a message relevant to your audience, a plan to update your content, and a team to ensure your player (computer) is up-to-date and working as expected.