One of our favorite blog topics is to showcase innovative use of digital signage in the field. We’re always traveling with our camera, or we’re always reading up on our industry, knowing that you like to see these creative solutions as well. This month we have a great one.

This fun digital signage subway ad in Sweden for hair-care products was designed to recognize when trains entered the station—and then showed a woman’s hair blowing all around, as though windswept by the train. It’s a simple, delightful effect—playful, responsive and seemingly magical in the way it erases the line between ad and environment.

We saw this sign on adweek.com and had to share it with you. Follow this link to watch a video of the digital sign in action. We think you’ll be as impressed as we were.

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