Our healthcare client prides itself on caring for members like no other healthcare organization. Its connected teams of experts collaborate seamlessly across departments and specialties for faster patient diagnosis, treatment, and recovery. This collaborative effort is further demonstrated by the approach the organization takes toward its employees. 

The Challenge: Effective Communication

Communication challenges in the healthcare industry extend beyond patient communication. Internal terminology, a variety of work environments, competing priorities, and time constraints all interfere with effective employee communication across an organization.

For our client, sharing important information with employees at more than two dozen medical clinics across the state required a tool more effective than email.  “People working in medical offices or comprehensive medical centers are busy providing excellent care to our members,” the Senior Director, Communications explained. “Because of that, they don’t sit in front of a computer call day. We need to try different ways to reach them.”

The Solution: Custom, Visually-Driven Content

Our client needed something that would strengthen not only communication, but also culture, building a sense of community and common goals. Digital signage in employee break rooms and common areas provides this unprecedented level of engagement. Custom, visually-driven content inspires and informs staff, connecting employees with upper management across all departments and locations.

The Kiosk & Display Content Team fuels the screens with a mix of employee recognition, health and wellness tips, compliance announcements, and benefit reminders. 

The Result: Reach Healthcare Employees Where They Are

“Research tells us that visual learners remember 80% of what they see,” says Jon VanderMeer, Chief Experience Officer at Kiosk & Display.  “Visual communication is the preferred way to deliver information to a large, geographically dispersed audience.”

The results speak for themselves. In response to the new screens we heard, “Employees have told me they love the new screens because the information is more digestible than an email. They’ve also learned more about their colleagues each time an employee is featured on-screen, which builds camaraderie across shifts and locations.”

“Our employees are our greatest ambassadors,” they added, “We are still in the sales business. We are unlike other healthcare systems because we provide insurance and we provide the care.”

Besides creating impactful messages, the time that Kiosk & Display saves the communications team is extremely valuable. While most healthcare organizations have dozens or even hundreds of communicators, this company only has four. The screens are an efficient way to communicate with employees, making an outsized impact for a minimal time investment. 

The Partnership: Meaningful Messages

Since the partnership with Kiosk & Display began in 2020, regular check-ins have increased the value of the relationship. One significant upgrade has been to feature patient testimonials on-screen, accompanied by a photo of the physician. The message layout for employee-facing and patient-facing is slightly different, but sends the same message: happy patients are critical to the organization’s success.

Our client appreciates the full-service support behind a solution that exceeded their expectations.  Biweekly meetings lead to more meaningful content, while keeping messages fresh and engaging. Most importantly, it takes the weight off of the Communications Team’s shoulders. “We’re giving employees information to help them do their job better.”