This week we tap into another great article from our friends at digitalsignagetoday.com They cover the top 3 ways in which having a digital merchandising and signage platform in your lobbies will pay robust dividends.

Here are the three ways:

• Draws attention away from the wait itself
• Influences consumers at the point of purchase
• Integrates a queue management system

For more detail on each of these three benefits go to the original article here.