Merchandising Messages of the Month 2014

Banking & Financial
Customer & Brand

We’ve been helping our clients develop bank digital signage content for decades. Get your inspiration from these bank digital signage content examples! Our team of content experts can walk you through a content discovery process to make your digital signage playlist the best it can be.

Client: SECU

Message: Get 5x points for holiday shopping with the SECU Scorecard Rewards Visa

Retail Objective: Cross-sell lobby traffic to utilize Visa card

K&D Solution: Use lights to emphasize brighter holiday spirits

Results: Increase in card usage and interest

Client: First Community Bank

Message: Holiday Closings Messages

Retail Objective: Communicate bank holidays

K&D Solution: Custom branded, quickly update-able multi-holiday animation.

Results: Customer awareness for when the bank is closed

bank digital signage content

Client: Northfield Savings Bank

Message: Brand Animation

Retail Objective: Communicate the Northfield Savings Bank difference

K&D Solution: Animatewhere pigs fly every day”

Results: Brand awareness for all branch users

bank digital signage content

Client: Machias Savings Bank

Message: Celebrate the fantastic employees of Machias Savings Bank

Retail Objective: Ask customers to join the appreciation

K&D Solution: “Employees rock” through use of band photos

Results: Bank-wide recognition of outstanding employees

Machias Savngs Bank Employee Appreciation Week bank digital signage content

Client: Stoneham Bank

Message: Welcome to Optimum Banking

Retail Objective: Develop an overview of what Optimum Banking means to the customer

K&D Solution: Crafting a balance of brand, product, service and community messaging

Results: Provides a comprehensive overview of what differentiates Stoneham Bank

bank digital signage content

Client: Machias Savings Bank

Message: Enhanced Security for Online Banking

Retail Objective: Assure customers that online security is of paramount importance to Machias

K&D Solution: Show verification process: login credentials, device recognition, known location

Results: It’s clear that Machias Savings Bank is out to protect your online security

Enhanced Online Security for Online Banking message bank digital signage content

Client: Available for any current Kiosk & Display client

Message: Distracted driving is 100% preventable

Retail Objective: Provide digital merchandising PSA for in-branch messaging

K&D Solution: Target teen drivers most susceptible to distracted driving

Result: Banking on widespread usage of this important cause

Client: CU Solutions Group

Message: Promote Sprint/Invest in America program to member credit unions’ branch traffic

Retail Objective: Provide free content from CU Solutions Group to mutual credit union clients

K&D Solution: Work with CU Solutions to add Sprint/Invest in America digital media to the free K&D content for credit unions

Result: K&D credit union customers are able to add free digital media from Solutions Group’s Sprint Media program at no cost to run on branch digital merchandising systems

Client: Kennebunk Savings

Message: Seasons Greetings and Happy New Year

Retail Objective: Provide in-branch “greeting card” for all customers

K&D Solution: Animate falling snow and have it accumulate on the bank’s icon

Result: Positive reactions and comments to kick off a great 2014

holiday greeting message

Client: Ameris Bank

Message: Promote obtaining an Ameris Bank Visa Card

Retail Objective: Emphasize features and benefits including low introductory rate

K&D Solution: Incorporate QSR code into animation to encourage convenient sign up

Result: Applications are up and Ameris Bank is on their way to achieving goals for the program

Client: First Community Bank | People’s Community Bank

Message: Use your Visa Check Card as credit option and you’ll automatically be entered for the chance to win $500 gift card

Retail Objective: Promote advantages such as being perfect for online or phone merchandise orders

K&D Solution: Actually show a person selecting the credit option on a pin pad

Result: Visa Check Card usage as “credit” up over the same period last year

Client: Machias Savings Bank

Message: Promote Machias Savings Bank Concert Series

Retail Objective: Announce pre-sale tickets opportunity for COUNTRY MEGATICKET

K&D Solution: Promote use of Machias Savings Bank credit cards and debit cards

Result: Many Machias Savings Bank customers got to the head of the line for great seats

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