Merchandising Messages of the Month 2015

Banking & Financial
Customer & Brand

Credit Union and Bank Digital Signage Ideas

We’ve been helping credit unions and banks with digital signage ideas for decades. Get your inspiration from these creative digital signage content examples! Our team of content experts can walk you through a content discovery process to make your digital signage playlist the best it can be.

Client: SECU

Message: Tap into your HELOC for emergencies

Retail Objective: “Surprise” circumstances can be handled via your HELOC

K&D Solution: Water in your basement is an arresting image we can relate to

Results: Expanding members’ perception of the variety of ways to use HELOCs

Client: First Community Bank

Message: Enroll in .10 After Ten Rewards Program

Retail Objective: Promote the benefits of earning .10 on every transaction over $10.

K&D Solution: A shockingly good deal gets a “shocking” image

Results: Rewards program is taking off

bank digital signage ideas

Client: Allegacy Federal Credit Union

Message: Welcome Business Partners to Latest Allegacy Branch

Retail Objective: Tribute for local business partners as Allegacy Celebrates new Branch Opening

K&D Solution: Feature the Allegacy Wellness Guru

Results: Successful Opening of Greensboro, NC Branch

This message is created using the Quick Change system from K&D. These messages can be changed very very quickly and often, so we love them for client use. Check out the input (top), and the results! 

Content Management System Screen Shot
bank digital signage ideas

Client: SECU

Message: Mobile Banking

Retail Objective: Promote the anytime, anywhere accessibility of SECU’s mobile banking

K&D Solution: Combined an arresting visual of a smartphone shaped like a wallet with an intriguing headline to stand out on digital screens throughout the branch.

Results: Adoption of SECU’s mobile app is on the rise

Client: Kennebunk Savings

Message: Have you met Mark Ross?

Retail Objective: Introduce and put a face to a name for new branch manager

K&D Solution: Personalized local promotion is a great feature of the K&D iPoster platform

Results: New manager, Mark Ross, enjoys recognition amongst his customers

bank digital signage ideas

Client: Fidelity Bank

Message: You’ve got questions about finances. Fidelity Bank has answers.

Retail Objective: Create an engaging, interactive kiosk loop to encourage dialogue.

K&D Solution: Audio and robust animation help bring clarity to complex issues.

Results: “Let’s meet” interactive button is getting pressed a lot with its creative bank digital signage content ideas like this one

bank digital signage ideas

Client: CCB Community Bank

Message: Mortgage decisions made quickly that fit your needs

Retail Objective: Communicate that the bank will be with you every step of the way

K&D Solution: Combine animation with video for “interactive-looking” content

Results: More loans at the planning and construction stage

bank digital signage ideas

Client: Claremont Savings Bank

Message: We’re with You for Every Step of Your Life

Retail Objective: Emphasis on social channels, digital channels to stay connected

K&D Solution: Lifestyle activities in the shape of the Claremont Savings Bank logo

Results: Gaining widespread attention in the branches

bank digital signage ideas

Client: Kennebunk Savings

Message: Holiday Message

Retail Objective: Develop agnostic approach to celebrating the holidays

K&D Solution: Animate message with blinking lights and ornaments on a leafless tree in a winter scene

Results: Serves as nice transition “bumper” between promotional and brand messages

holiday greeting message

Client: SECU

Message: Introducing Apple Pay

Retail Objective: Drive adoption with a $10 incentive

K&D Solution: Show actual screen shots of Apple Pay in use

Results: Robust number of new enrollees

advertisement for mobile payment

Client: Allegacy Federal Credit Union

Message: Visualize Allegacy’s commitment to curing breast and ovarian cancer

Retail Objective: Encourage donations via the Duck Fundraiser for Ponds of Hope

K&D Solution: To have a little fun with the imagery; use of rubber ducks add levity

Results: Member Service Representatives report strong interest and donations

Client: Peach State Federal Credit Union

Message: We Drive a Smart Bargain

Retail Objective: Promote Members AutoChoice for car buying

K&D Solution: Feature 1% APR reduction + $50 Gas Card as keys to making a smart choice

Results: Successful integration of Members AutoChoice and auto loans at PSFCU

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