Columbia Bank’s NeighborHub is a concept branch designed for community events, education, flexible business workspaces and personal interaction. It’s an idea that builds community around the bank – truly a modern story from which all businesses can learn.
The NeighborHub model de-emphasizes the traditional teller line and instead puts community and technology at the forefront. The branch accommodates a teller transaction just as easily as it offers a place to meet friends for coffee. It provides customers a platform for digital discovery about the bank’s products and services in a friendly, relaxed and relatable way. Columbia Bank invites customers to browse, something not typically done in a financial service setting, by using the digital touch-screens and adding services to a cart.
In addition, ABA Bank Marketing featured Columbia Bank in this article in late 2019. Columbia Bank EVP, Chief Marketing & Experience Officer David Moore Devine shares the strategy behind the space. K&D’s Director, Content Strategy Sharon Klocek-Ibbotson discusses how digital displays help financial institutions remain relevant given the changing role of the branch.
The NeighborHub concept is being replicated across Columbia Bank’s three-state network in Washington, Oregon, and Idaho. In late 2020, the bank’s Idaho market launched a NeighborHub in downtown Boise. Columbia Bank has proven that high tech can – and perhaps should – also be high touch.
Many thanks to the ABA and ABA Bank Marketing for sharing our passion – using digital signage strategically. We’re proud to partner with Columbia Bank who uses digital signage to elevate the role of the branch.
Be sure to scroll to the bottom to see the branch in action!