Digital signage in retail financial services branches drive both increased revenue and greater awareness of products.
In a recent survey of digital signage marketing conducted by ExactTarget there were a number of specific metrics that benefited directly from digital merchandising:
- Perceived wait time was 10.8 percent less with digital signage
- Product awareness increased from 22 percent to 45 percent with digital signage
- 63 percent recall/customer awareness if there is digital signage in branch
- 40 percent conversions rate of traffic to viewers with digital displays versus static signage at 4 percent
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