At Kiosk & Display, we are the type of people that shady sales guys dread. And hopefully, you are too. Why? Because we ask questions until the answers give us peace of mind. We research, we follow up, and we expect transparency and honesty.
We expect nothing less for or customers. Not only do we expect questions, we are ready to provide answers – to all of them. Of course, some of you aren’t interested in the nitty-gritty technical details, but in case you are, we are ready. Want help with your project while you oversee every step? No problem. Want to do your own research and offer suggestions? Yes, please! Want to know as much as you can so that your hard-earned dollars go towards one of the best ROIs in marketing? Keep reading!
Here are a few of the most common questions we are asked.
We are an unusual business in a small space. Do you have anything that would work for us?
Absolutely! The incredible versatility of digital signage is that it can be customized for any business or space. Because we are dedicated to all aspects of digital signage, you don’t have to worry about making sure that this software is compatible with that hardware or if that company is affordable but this maintenance package is not. We are your one-stop shop. We know how difficult it can be to find someone who can adapt to your business culture. When you work with a digital signage provider (like us) that isn’t trying to sell you cookie-cutter programs, you get non-traditional, limitless solutions.
As an example, we implemented digital signage and engagement stations for SECU, a credit union in Maryland who had unique needs. They had a business opportunity in a tiny location where space was at a premium, yet they still wanted a branded digital content display and interactive kiosks. Kiosk & Display provided signage and kiosk solutions to create an information center that fit the small space at Towson University. The information center is self-service capable and has limited attended hours. It is the smallest branch in the SECU footprint.
We are on a budget, but know that we need this. Can we afford you?
Yes. We will always have the heart of the small business owner in our philosophy and mindset. While we insist on the best and most effective software and hardware, we’ve also found some of the most affordable options in digital signage technology. We start with your budget, not ours. We’ll create the plan that works best for you financially.
If we invest in this process now, what can we expect in the future?
The majority of the digital signage industry is split between retail applications (including financial institutions, employee communications, and small office spaces) and health care applications (also including employee communications for the health care industry). Wondering why? Interestingly enough, strict rules in pharmaceutical marketing has led to the elimination of old and conventional business practices like distributing branded notepads and pens to medical practitioners. As a result, this has boosted the use of 3D digital signage technology as an alternative marketing tool.
Our digital signage systems are made to grow and adapt to the changes in smarter technology. The key trends we are the most excited about in the near future are more recognition and personalization. Very soon, when you arrive at work or at a business, digital signage will greet you by name and immediately offer up tips, advice, and the best suggestions for your unique experience. Suddenly, the display can become your personal assistant.
To understand the various trends at play within digital signage, Five Digital Signage Trends Driving Customer Experience Innovation reminds us that digital signage “…is giving way to a much more immersive experience.” It is no longer about holding one’s attention for a brief second, “…it’s about engaging people once you have their attention — and that includes longtail engagement that continues subsequent to the customer leaving an establishment.” By “…embracing the latest technology and using digital displays to entertain, inform and engage their patrons,” our world benefits.
I am ready, but my business partner is old school.
How can we convince him?
Digital Signage Today recognizes the problems associated with that one partner who balks at these ideas in Five Ways To Tackle Technophobe Objections To Digital Signage. The typical dismissive comments are:
- “Digital signage is too expensive.”
- “It doesn’t look good.”
- “It won’t make me money.”
- “It won’t work for me.”
There are hundreds of examples you can use to highlight how technology has transformed the thinking of the technophobe. Hybrid cars, Wi-Fi, smartphones, email, and even computers were all once the enemy, but even the most hardcore technophobe is probably using one or all of these technological advances to make their life easier.
Removing fear of the unknown is key to technophobe adoption. Demonstrating the ease of use of a system, solutions to make installation easy and assigning a digital signage technology champion within your organization are all perfect ways to overcome objections.
We just don’t have the manpower to invest in this concept. Is there a way to make this work without staffing?
Absolutely! In fact in Five Digital Signage Future Trends Set To Change The Market the most significant message is the value of digital signage instead of staff.
By integrating both intelligent data and the use of on-screen person-to-live interactions, the human-like connection remains and efficiency increases. Our friends at Digital Signage Today remind us that kiosks are in shopping malls, outdoor venues, festivals, and transportation hubs. Retail kiosks are nothing new, but the incorporation of digital signage is a game-changer. Most kiosks don’t need to be staffed and are up and running with a standard 110-volt outlet and Wi-Fi.
In these new data-driven kiosks, the signage acts as a virtual salesperson. Using touchscreen interactivity, customers can educate themselves about the products being sold and make purchasing decisions on the spot.
We want proof that this works. How can you provide data to back up your – claims?
In the past, marketers could only gather data about how many people passed by a digital sign. The problem with this method is that many people pass by a digital sign without looking at it.
Today Kiosk & Display uses Anonymous Video Analytics (AVA), a strategy for gathering metrics about digital merchandising audience engagement. It brings clients the data that not only provides answers to questions about the consumer, it brings proof that the process is working effectively.
Anonymous Video Analytics uses embedded camera sensors and a program for analyzing algorithms to detect a passing face that turns towards the sign. Unlike facial recognition software, AVA does not match a particular face to a face in a database (this is what makes it anonymous.) Instead, AVA relies on a technique known as pattern detection. The AVA program consults a database of pixel patterns to determine when something in front of the sign is a human face looking in the right direction. In very simple terms, the program looks for patterns such as dark pixels where eyes should be and lighter pixels where cheeks should be.
Once the AVA program has determined that the pixel patterns are of a human face, the program can record how long the face looked at the sign. It may also categorize the face according to demographic groups, such as gender, age and mood. Incorporating analytics can make a standard kiosk deployment much more successful.
Kiosk & Display understands these metrics and the need to measure digital signage ROI. We’ve been at the forefront of the analytics movement and are ready to show you the difference it can make in your industry.
Our goal is to have all of the answers for you. We welcome every question, every suggestion, and every desire to understand how digital signage can work for your business. Schedule a meeting with us today and let us answer your questions.