Ford Creates Driving Experience at Dealerships with Interactive Kiosks

Retail
Customer & Brand

When Ford Trucks identified its customers’ needs, the company realized something was different about its particular demographic – these customers want a lot of information about product, especially the new, redesigned F-150 truck.

Its customers wanted to see the F-150’s insides, watch it in action and learn about the utility of the vehicle. After all, F-150 customers often use their truck for multiple purposes beyond everyday casual driving: towing, hauling and off-roading, and more. For prospective buyers, it’s very important to understand how the truck handles all of these different tasks.

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Ford kiosk experience

Ford realized that it needed to provide customers with the ability to dig deep, to show the construction of the vehicle – information a customer typically can’t find when simply talking to a salesperson. The company wanted to build an experience that would allow customers to interact with and learn the story of the F-150.

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