If you didn’t get the chance to attend the ABA Marketing Conference in Denver a few weeks ago, don’t fret. We’ve got the essentials recapped here for easy digestion. Highlights from keynote speeches by Joe Pulizzi and Josh Linkner lead off our overview:

Epic Essentials for your Content Marketing – Joe Pulizzi

• Define a mission for your content – keeps you focused
• Choose one audience: define what’s delivered; define the outcome
• Create a 12-17 minute content video and post on Youtube

Working your Innovation – Josh Linkner

• Innovation enables you to stop selling on price
• Being creative can beat the complacent giants (think Dollar Shave Club)
• Start with everyday innovation in everything you do

Gearshift to Anytime Banking – Kiosk & Display

• Move beyond traditional brick & mortar hours
• Migrate transactions to kiosk banking
• Layer content options like advice and planning for true anytime banking

Want more information on any of these ABA Marketing Conference takeaways? Give us a shout and we’ll have you up to speed in no time. It will be almost as if you were there.