A new domain category is set to go live June 1, 2015.
.bank will be a protected, trusted and easily identifiable space on the Internet for banks and the customers they serve. Only verified members of the banking community will be able to register a .bank domain.
Powered by Verisign, the new domain will have a higher level of security than non-financial domains and adhere to 31 strict standards developed by ABA and its partners in fTLD Registry Services. In addition to strict registration requirements, the new domain will help prevent users from being redirected to fake bank websites, make it more difficult for criminals to create spoofed emails from a .bank website and provide a higher level of encryption. These features will enhance customer trust in an era of increasing cybersecurity threats.
The .com world has become overcrowded, making it difficult for banks to stand out. The new .bank domain opens up much needed virtual real estate and provides new marketing and branding opportunities.
Contact Doug Johnson at the ABA for more information.